At WWDC24, Apple unveiled its latest AI offering, Apple Intelligence, reimagining Siri in a way only Apple can—with seamless integration of hardware and software powered by Apple Silicon and their top-tier software developers.
Siri has received a substantial upgrade with Apple Intelligence, now leveraging extensive contextual awareness and unprecedented data access. This enhanced capability allows Siri to reference one app to execute actions in another, such as playing a podcast your partner sent you.
True to form, Apple maintains a strong commitment to privacy. Many Apple Intelligence features operate directly on your device, but for tasks requiring more computational power, requests are shifted to the cloud via “Private Cloud Compute.” Apple assures users that no data will be stored and all information will be end-to-end encrypted, ensuring even Apple cannot access it. Independent experts will audit the server code to uphold this promise.
This upgrade sets a new standard for AI assistants, enhancing customer expectations. For example, using Assistant Schemas, Apple Intelligence can search through iOS apps. SimplyBe customers might soon ask, “Siri, find me an outfit for Glastonbury,” and Siri could locate an outfit in the correct size using the customer’s TrueFit profile. With further development, Siri might even handle follow-up requests like, “Order it for next day click and collect.” The added context available to Apple Intelligence makes these possibilities more feasible than ever.
Apple Intelligence also introduces numerous other features, including a partnership with OpenAI utilizing GPT-4.0, writing tools, generative AI for creating images and custom emojis, photo touch-ups, video subject searching, and much more.
This marks an exciting era in AI, with innovative solutions reaching the masses. Stay tuned for more developments.
