The Wall Street Journal has revealed that Facebook’s parent company, Meta, has begun moves to incorporate its generative AI model into Apple’s newly revealed AI system for iPhones.
This development is in line with the intention of Apple to integrate other businesses’s AI technology into its devices, following rumors that it was in talks to team up with Alphabet’s Google.
Apple is also expected to talk about joint ventures with other AI firms in countries like China, where Microsotf’s OpenAI chatbot, ChatGPT, is banned.
According to the Journal, AI firm Anthropic has advanced talks with Apple to integrate its generative AI into Apple Intelligence.
In line with its App Store business model, Apple is permitting AI businesses to offer premium memberships through Apple Intelligence in exchange for revenue. This plan could increase the financial success and spread of AI businesses who partner with Apple immensely.
Recall that Apple unveiled its eagerly anticipated AI strategy earlier this month, announcing that ChatGPT would be available on its devices and that new Apple Intelligence technology would be integrated into all its apps, including Siri.
Also, the company hinted that it would distinguish itself from competitors like Microsoft and Google by putting privacy “at the core” of its features.