The newly renamed Nigerian telecom company, previously trading as ‘Etisalat Nigeria’ on Wednesday officially launched its new brand identity logo and website.
The C.E.O of 9mobile, Mr Boye Olusanya, said at a news conference in Lagos that the new logo was in conformity with the new name. Also, with the change of name and brand, 9mobile promises to sustain and continuously provide innovative and value-adding propositions, which it had delivered for the past nine years.
According to him, the rebranding will enable the company to connect more with its users, especially the youth and that the rebranding was a deliberate representation and confirmation of the Nigerian-own heritage.
The CEO said that the company has continued to establish meaningful partnerships with their customers and partners by providing platforms that support their goals and aspirations.
He said that the new identity was another phase of the telecommunications company’s evolution over nine years of operations in Nigeria.
He said “even after the change of name and brand of the company, the values on which it operates remains the same”.
He said that the new logo represented resilience and continuity, particularly of digital technology and continued impact on communication and human interactions and being a number-themed logo, it reflects the network’s futuristic slant.
“The colour green, both its light and dark variants, reflects vibrancy, dynamism, life and youth, as well as the brand’s ‘Nigerian heritage’.
“The vivacity of the new brand is an affirmation of the creativity and the recent launch of value adding services, such as our BlazeOn and Kwikcash platforms,’’ he said.
He said that the values of innovation, customer-centricity and quality of service remained its guiding principles, even as the new management focused on driving efficiency and steering growth.
Mrs Ighodaro said that the approach and timing of the rebranding were evidence of the agility and responsiveness of the business.
According to her, rebranding has commenced at all of the company’s offices, Experience Centres, online and physical touch points, to promote seamless integration.
She assured that 9mobile would guard its position as the most customer-centric and leading innovative telecommunications company in Nigeria.
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